
AI Systems & Automation Specialist | VP-Level Operator | Web3 Native | Creator Ecosystems
Entrepreneur and seasoned operator with over two decades of experience leading teams, scaling digital ventures, and building communities across the intersection of AI systems, creator management, content strategy, and prediction markets. Specialized in designing and implementing intelligent automation solutions and agentic AI workflows that transform business operations. Equally adept at architecting AI systems, briefing technical developers, or shaping narratives for creators and investors, I focus on turning creative ecosystems into sustainable, revenue-driven platforms while leveraging cutting-edge AI to drive efficiency and innovation. My work blends storytelling, market mechanics, and advanced AI integration, helping businesses, creators, and communities operate at the frontier of what technology enables.
Independent Practice
2025 – Present
Advising businesses globally on strategic AI implementation and intelligent automation. Specialising in agentic workflows, process optimisation, and custom AI system architecture that drives measurable cost reduction and operational efficiency. Guiding clients through the rapidly evolving AI landscape to maintain competitive advantage and unlock transformative business value.
Base44
2026 – Present
Representing Base44's AI-powered app development platform, showcasing how modern businesses can leverage no-code tools combined with intelligent automation to build and scale digital products rapidly.
Predictfully
2025 – Present
Building a sports-focused prediction market platform designed to merge fandom, creator culture, and market mechanics. Developing SaaS tools enabling brands, clubs, and creators to host custom market environments.
Zebec
2025 - Present
Shaped Zebec's evolution from a DeFi payment tool into a mainstream payment and commerce platform, building long-form and short-form media strategy spanning video, podcasting, and social distribution.
ApeChain (Yuga Labs Ecosystem)
Jan – Sep 2025
Directed creator and brand activations including partnerships with Cool Kicks and Alpine F1. Helped develop token distribution and rewards tools to strengthen user engagement and creator incentives.
Rug Radio / Decrypt
Jan – Dec 2024
Built and managed a global creator program to elevate production quality, storytelling, and monetization strategy. Developed a cross-platform 'flywheel' between Decrypt's editorial output and creator-driven content.
Myriad Markets
Jan – Dec 2024
Contributed to GTM strategy for one of Web3's leading prediction market platforms. Created initial markets, seeded liquidity pools, and led community onboarding across key ecosystems.
SuperRare
2023 (9-month contract)
Designed and delivered a conversational podcast and editorial series exploring the intersection of art, identity, and digital ownership—positioning SuperRare as a cultural thought leader.
OpenSea Series
2023 (25-episode contract)
Produced and hosted a 25-episode podcast & Spaces series exploring culture and creativity in Web3. Minting experience integrated directly with OpenSea, blending storytelling, collectibles, and creator monetization.
Entry to Web3
2021 – 2023
Led digital and in-person activations across NYC, London, and Paris. Built staking mechanisms and community reward systems that drove engagement and holder retention.
Organic E-commerce Venture
2010 – 2020
Built and scaled an online food & lifestyle business to £10m+ annual revenue, overseeing operations, logistics, and digital marketing. Developed deep commercial acumen and hands-on leadership.
A unique blend of entrepreneur and operator. I understand how to grow early-stage products into revenue-generating businesses while preserving community values. I can brief technical teams, lead creators, and communicate investor priorities with equal clarity.
Available for consultative engagements with progressive, ambitious teams building at the intersection of AI, creator economies, and emerging technology. Always interested in opportunities that challenge conventional thinking and push boundaries.